The participants explore what makes a good story, and then practice storytelling as a tool to promote their own projects and initiatives.
- to explore what makes stories impactful
- to practice storytelling as a tool for promoting projects and gaining more support
Before the activity, make sure the projector works and that you have both the video about the football club and the presentation ready.
Suggestions for adaptations and variations
There is a possibility to skip the part with known stories and immediately focus on storytelling that serves the purpose of promoting a project, or larger idea, or looking for support, etc. Some examples could also be used from the different crowdfunding platforms, where the proposals are presented as short stories.
Another interesting focus could be simple awareness raising that stories are around us every day; we just need to be more attentive and start to notice them as stories.
Reference / original source of the method
This activity was facilitated by Darko Marković during his workshop "Change the world with a story" at the aces Academy 2016 in Senec, Slovak Republic.
Further tips and resources
- Book "The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't" by Carmine Gallo
- Handbook "A Changemaker’s Eight-Step Guide to Storytelling", Ashoka Changemakers
- Article "How to tell a great story" by Caroly O’Hara, Harvard Business Press
Annex 1: Handout with two famous stories
Annex 2: Power point presentation about storytelling